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The SEO and Web Analytics Course develops practical capability for students responsible for improving website visibility and understanding performance data. SEO supports long-term discoverability through structured optimisation, while web analytics provides the measurement layer that shows how users behave, where traffic comes from, and which actions lead to results such as leads, enquiries, or sales.

Build SEO and web analytics capability to improve visibility, increase qualified traffic, and measure performance using practical tools and reporting. Learn keyword research, on-site optimisation, content performance, and analytics interpretation to support better decisions.
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SEO helps people find websites through search, while analytics helps teams understand what happens after visitors arrive. Together, these skills support better decisions about content, user journeys, and conversion improvement. Effective practice depends on structure, consistency, and measurement rather than guesswork.
This course builds practical capability in keyword research, on-site optimisation, and performance measurement. Students learn how to identify search intent, improve pages for relevance and clarity, and track outcomes using analytics concepts such as traffic sources, behaviour patterns, and conversion measurement. Reporting is included throughout, helping students translate data into actionable insight and communicate performance clearly.
This course is delivered by Digital School of Marketing. On successful completion, the certificate is issued by the delivering partner college. Certificates per completed module may be issued where offered.
What You’ll Gain
Included in the Course
When you are ready to enrol in this course, click the button below to get started. We will submit your request to the partner college providing this course and once confirmed they will provide you with all relevant information.
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